The essentials, topic by topic
West Coast Hospitality publishes its data and tools in French. This page sums up each part of the site in a few key figures, each with its source, and points you to the detailed French page.
- Nine topics
- Every figure dated and sourced
- Detailed pages in French
Territories and municipalities
Thirteen coastal départements compared, nineteen hotel zones, a profile for each of the 8,640 municipalities covered, and the ways to reach the coast.
- Territories compared →in French
- Your municipality →in French
- 30.02 Mhotel overnight stays in 2025 in the thirteen coastal départements, 4.63 M of them in Gironde, the largestInsee; total: calculation
- 79.7 €RevPAR in 2025 in the Calvados department (Deauville, Caen), the highest of the zones tracked, against 84.0 € for FranceUMIH-GNC and MKG
- 20.9%of hotel overnight stays in the thirteen départements come from foreign guests, up to 31.6% in CalvadosInsee; weighted share: calculation
- 2 h 02 minfrom Paris to Nantes or Bordeaux by TGV; more than three hours to Cherbourg, Brest, Quimper or BiarritzSNCF Connect, October 2026
- 565of the 8,640 municipalities covered are coastal: their territory touches the seaOfficial geographic code 2026; calculation on IGN boundaries
The market study
The full study, October 2026 edition: visitor numbers, performance by hotel class, business tourism, distribution and investment, in 40 charts. A glossary explains the terms.
- The market study →in French
- Glossary and FAQ →in French
- 55.5 €RevPAR in 2025 in the North-West zone, against 84.0 € in FranceUMIH-GNC and MKG
- 84.0 €RevPAR in France in 2025: 66.2% occupancy multiplied by an average rate of 126.9 € excluding taxUMIH-GNC and MKG
- +12.7%overnight stays in 4 and 5-star hotels in Nouvelle-Aquitaine from 2022 to 2025, against −7.5% in 1 and 2-star hotelsInsee
- 2.9 bn €invested in French hotels in 2025, 47% of it outside the Paris regionBNP Paribas Real Estate
Territories on the move
Who is moving to the coast, who is hiring, what is being built offshore and on the railways, which hotels open or change hands, across 23 départements.
- Territories on the move →in French
- +0.6% a yearpopulation growth in Brittany and Pays de la Loire from 2017 to 2023, against +0.4% in France, driven by new arrivalsInsee
- 5.7 to 9.0%unemployment depending on the département in Q2 2026, up everywhere over one yearInsee
- 57%of cook recruitments considered difficult in France in 2026, up to 68% in Nouvelle-AquitaineFrance Travail
- 6 wind farmsoffshore, in service or under construction from Dieppe to Yeu, and 2.5 GW awarded off NormandyFrench State, developers
- 363 municipalitieson the coast must plan for shoreline retreat, 135 of them in BrittanyDecree of 13 February 2026
Real estate
Buying property, taking over a business, signing a lease: what entry costs beyond the price, what hotels and shops are worth, what the commercial lease says.
- Real estate →in French
- 6.32%transfer duties on older commercial property in 22 of the 23 western départements; 5.81% in CharenteDGFiP, rates at 1 June 2026
- 7.4 to 8%total notary costs on property worth 150,000 € to 5 M€, plus disbursements; the site uses 7.8% as an order of magnitudeCalculation based on Notaires de France
- 226,000 €per room on average for hotels sold outside Paris in the first half of 2026, mostly large transactionsCushman & Wakefield
- 10 to 15%of revenue: the rent a hotel can usually bear; 6 to 10% for a restaurantL'Hôtellerie Restauration, 2024
- +0.26%year on year for the commercial rent index (ILC) in Q2 2026, after three quarters of declineInsee
Financing
How to reason about the debt of an independent hotel of 15 to 40 rooms, property and business: rates, terms, equity, guarantees, and the rent between the property company and the operating company.
- Financing a hotel takeover →in French
- 3.71%average rate on new loans to SMEs in August 2026; ECB deposit rate raised to 2.50%Banque de France, ECB
- 15 to 20 yearsfor the property loan, 7 to 10 years for the business; never 25 years in the sources consultedKeobiz, MetLife, CAFPI
- 70 to 90%of the property price financed in reported practice, 70% of the business priceMetLife France, CAFPI, Keobiz; loan shares derived from the equity cited (calculation)
- 50%of a takeover loan guaranteed by Bpifrance, up to 70% with the RegionMinistry of the Economy
Simulators and standard scenarios
Five simulators computed live in your browser, with no sign-up: purchase costs, loans, revenue by profit centre, rent against loan repayments, property yield. And four Excel models to adapt: a 20-room hotel, a 35-room boutique hotel, a 25-room hotel-restaurant, guest rooms.
- Simulators →in French
- Standard scenarios →in French
- 0, 3 then 5%duties on buying a business, by band: up to 23,000 €, up to 200,000 €, aboveCCI Paris Île-de-France, June 2026
- 7 to 8%yield on hotel property outside Paris, against 5.00% for prime assetsExtendam, 2023; CBRE, Q1 2026
- 12 to 13%of the purchase price: acquisition costs in the four scenarios, including notary, duties, agents, deeds and auditsCalculation
- 0.75 to 5.39 M€total investment, from guest rooms to boutique hotel, fees and works includedCalculation
- 1.29 to 1.79debt service coverage in year 3: gross operating profit divided by loan repaymentsCalculation, October 2026
My project in ten steps
From idea to opening: ten steps with a checklist, the contacts in 23 départements, where to find a business to take over, and regional and national support.
- My project in ten steps →in French
- 54 checkpointsacross the ten steps, saved on your device and printable
- 23 départementsand their contacts: CCI, CMA, UMIH, tourism bodies, Region, Bpifrance, guarantees, honour loansChecked on 12 October 2026
- 6,841businesses for sale on Transentreprise, the CCI and CMA networkAs of 12 October 2026
- 9.5 €of bank loan obtained on average for each 1 € of Initiative France honour loanBpifrance Création, 2025
- Define the project
- Study the market
- Find the premises
- Estimate the value
- Structure property and business
- Finance
- Legal matters and licences
- Works and compliance
- Recruit
- Open and get known
Lenders and partners
For banks, investors, development agencies and local authorities: market data, published risk benchmarks and a ten-question grid for reading a hotel file.
- Lenders and partners →in French
- 3.66%average rate on new business loans in August 2026, 3.71% for SMEsBanque de France
- 9,721business failures in accommodation and food service over the 12 months to end July 2026, up 7.4%Banque de France
- 19.3%of revenue: the median gross operating surplus of accommodation businesses in 2023Banque de France
- 10 questionsto read a hotel file: a reading grid, not a scoring method
Press and events
Open-access press articles since 2023, each summarised and linked to its source, and the events that fill hotels from October 2026 to 2030.
- Press review →in French
- Events calendar →in French
- 75 articlesin open access, published from 2023 to 2026, each checked, summarised and linked to its source
- 22 mediacited, led by L'Écho touristique, TourMaG and Tendance Ouest
- 89 eventslisted from October 2026 to 2030, 54 of them with an official date
- 90.1%hotel occupancy in the D-Day beaches area from 1 to 9 June 2024, for the 80th anniversaryNormandie Tourisme
- 12 November 2028start of the Vendée Globe in Les Sables-d'Olonne, the only major offshore race with an official date after 2027
The detail is in French
Every topic on this page leads to a French page with charts, tables and full sources. Your browser can translate them automatically. Spotted a clumsy phrase? Let us know.